In case you ignored the Media Mixer on Twitter all last week or you were to busy to slow down, I wanted to wrap up with the top tweets that I believe provided the best overview of Ad Tech NY. Enjoy, I know I did.
AmyWAvery: Don’t just measure what’s measurable, measure what you actually want to happen. #adtech
adtech: Avoid the first question “We need an iPhone app!”. Understand your customer segments first!
MSAdvertising: “If you have video content you are 50 times more likely to appear on the 1st page of search.” @google at #IABUK
darbysieben: Murphy USA / Whrrl Case Study from #adtech – who says, gas stations can leverage social media, impressive results, http://ow.ly/349RC
steverubel: RT @mediagazer: Twitter Promoted Tweets Come To Google (@dannysullivan / Search Engine Land) http://selnd.com/awNJRf http://mgzr.us/AFVK
