Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. (source:Wikipedia)
Lately I have been reading more and more about augmented reality. Currently in the adoption phase, a variety of brands are using augmented reality to promote their products.
-The new Star Trek movie used AR to give a virtual tour of the Enterprise.
-Topps Baseball Cards is using AR to pump life into a dying product.
-GE is promoting their “Green Intuitive” through AR.
Augmented Reality is providing an avenue for consumers to interact with products in a 3D environment. While not every product will benefit from Augmented Reality I think it can be used for corporate branding and top level initiatives.
With the gluttony of new technologies (Smart Phone apps, tweets, blogs, etc) – marketers need to be strategic in their thinking. What works for one product will not work for every product. Just like some products are better promoted on TV rather than radio.
