Welcome to the fourth installment in the infinite-part series entitled “This Week in Aducation.” Read on for this week’s cream of the crop in advertising information.
- Cause and Effect: How MediaVest’s New Research is Affecting Media: MediaDailyNews discusses the decision to launch a cause marketing campaign. The author lists the top causes according to favorabiltiy among consumers, profiles the generations based on their level of involvement with causes, and identifies the most important things to think about when trying to ID an appropriate cause to market.
- Digital Execs to Marketers: Digital Advertising Works: Online Media Daily reaffirms the usefulness of digital advertising, but also discusses its direction and the nuances that must exist among the strategies of companies in different industries.
- Brands Aren’t Dead on Yahoo! News: Search Insider details Yahoo!’s recent initiative to bring branding into the search sphere. Corporate logos will begin to accompany search results, and behavior-based accommodations will deliver brand-exclusive content to some searchers.
- Print Going Digital for the Mobile Market: The Center for Media Research recently uncovered some interesting trends in the publication industry around the market for mobile advertising. It seems that mobile not only is responsible for significantly increased digital publication web traffic, but also is set to explode as a publication distribution channel. If you’re really hungry, check out the related whitepaper.
