Seems like Twitter has exploded in the mainstream media in Q1 and Q2 of 2009. With this expansion brings the positive and negative aspects of this medium into the spotlight.
Say what you want about Dell Computers but most people would agree that they are on the forefront of Social Media/Web 2.0 marketing. While most marketers are still trying to figure out how to utilize a corporate Twitter account, Dell currently has a total of 80 Twitter accounts segmented into different products and services. By segmenting their Twitter accounts Dell is able to offer limited discounts and services to a niche audience.
Twitter’s Audience Has a ‘No Return’ Policy-
An interesting article on how 60% of people who sign-up for Twitter do not return the following month. How will this affect how marketers promote within Twitter and how will Twitter gain advertising dollars in the long run? Is Twitter just the “flavor of the month” and what is stopping Google or Facebook from stealing their idea and running them out of town.
